I am an avid reader of Seth Godin's Blog, found at www.sethgodin.com/blog, and he posted a short blurb regarding mediocrity that I believe really hits home to many of us. 

We've all be given a project to complete that might not sit well with others. For instance, I once had to institute central scheduling in a CVOR and cath lab. While the cardiologists were fine with the change from the old way of doing things, you would have thought that I cursed the CV surgeons' mothers. They were extremely unhappy with the new setup all the way down to what number they had to choose on the phone tree. They wanted to be option 1, not option 2. So typical. 

Seth writes that many believe that if you have a good idea and sell it properly, people will line up to support you.  In fact, he writes, the opposite is true. Most people will resist valuable insight and positive change. They don't understand it....they don't like it. The more remarkable the vision, the more resistance to it. Makes sense really.

Most people shy away from taking on something that borders on the unknown or that might really change a process or an organization for the better. They shy away because they don't have it in them to fight. Seth ends his blog by saying that "the yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey."

So keep your head up...continue to push for change and know that the push back you get is due, in large part, to the fact that you are doing the right thing.